Bluegrass Asset Management
Bluegrass Asset Management is a professionally managed, fee-based, discretionary account managed by the Private Client Group through Money Concepts. The portfolio is considered open architecture and can include all asset classes and liquid investment vehicles. This includes individual stocks, bonds, exchange-traded funds and mutual funds. The portfolio will mainly use individual equities and exchange-traded funds as the primary investment vehicles of choice due to transparency and cost
The portfolio methodology is quantitative. It is based off of relative strength, flow of money and price action. This portfolio is not an asset allocation strategy. The strategy avoids sectors of the market where money is flowing out and allocates investments into sectors and individual securities where money is flowing in. Every asset class is ranked against a cash bogey and then allocated into the strongest sectors of the market. The strategy manages “buy- in risk” as much as downside risk. This is accomplished using point and figure charts, which guide the managers in knowing when to buy or sell a security. This methodology enables the portfolio managers to identify the securities which have the best risk reward relationship. By managing the assets on a price action basis and implementing stop-losses on each position, the risk of loss is reduced compared to a buy-and-hold strategy.